Paris Fashion Week | VETEMENTS SS27

Hair Lead: Pablo Kümin
Brand: @Freda Rossidis

We are proud to be the official hair partner of the VETEMENTS’ SS27, with Lead Stylist Pablo Kümin inspiring the show’s hair expression. A creative partnership forged from a mutual vision to elevate the everyday and reinterpret what luxury can stand for.

Pablo developed a series of looks that complemented the collection's exploration of the notions of androgyny. Going against the grain of unified runway expression, Pablo respectfully embraced the strength of the casting, addressing each model’s individual personality. The boundary-pushing looks created, heroed soft, lived in textures with blended out ends. Some veered into a stronger, almost overloaded, oversaturated space.