London Fashion Week | Annie’s Ibiza SS27

Hair Lead: Sam McKnight using Mr. Smith and Hair by Sam McKnight

Globally acclaimed stylist, Sam McKnight, bringst his distinctive approach to editorial hair, working with his eponymous hair label alongside Mr. Smith Haircare, to create a series of looks complementing the collection’s expressive, romantic sensibility, while also drawing on the 19th century era.

“The look is inspired by young Victorian girls, with braided lengths. Almost as if they have slept in them overnight and woken up the next morning with beautiful tumbling waves and braids” said Sam McKnight.

Known for his ability to create hair that feels instinctive and considered, McKnight’s approach for Annie’s Ibiza centres around texture, movement, volume and individuality. Hero products used to achieve the looks are SuperLift and Cool Girl Texture Mist by Hair by Sam McKnight, complemented with Mr. Smith Curl Lotion and Mr. Smith Leave In.